Lingxia means “below zero” and is a artisanal gelato shop that specializes in traditional Italian gelato. The client sought logo, packaging and environmental design for his new project.
As an architect, the client wanted the brand to be apart of the physical environment. Together we brainstormed possible visuals for the logo and a space through fast-paced word association. The result is a logo that is a play on the freezing point, 0°C and a thermometer on an infinite line. We used the logo as a backlight, hologram lighting fixture and built into gelato counter as a way to incorporate the design into the physical environment.