I was commissioned by a luxury boutique hotel, The Orchid to update their current Middle Eastern restaurant brand. Initially, a hotel guest-only restaurant, the hotel decided to expand their operations to all-day service that was open to the public and wanted to update an internally created logo.
The Orchid hotel is well known but wanted to increase visibility for their newly opened all-day restaurant through the following marketing channels: Wechat, Dianping (Yelp of china), website promotions.
The main draw of the hotel is the atmosphere - a beautiful boutique hotel built in a 100 year old traditional courtyard in the heart of Beijing’s historical quarter. We used striking photography of the hotel and food to market this brand. The logo is simple and elegant that embodies the brand and the style of food.